HERE IS WHY YOUR EXPLAINER VIDEO VOICE-OVER MATTERS
EXPLAINER VIDEO VOICE-OVER
When crafting an explainer video, a voice-over is a core element. Your choice of voice-overs is critical as it determines how attractive your videos will be. If you make a wrong choice of voice-overs in this process, no matter the quality of your story or length of your video, the result will be poor.
Remember, voice-overs are not all about narrating the story. They have a powerful touch and emotion. Also, your choice of voice-overs can alter the authority of your product in the online marketplace. But why do your explainer video voice-overs matter? Here are the reasons:
A. THEY DETERMINE THE RECEPTION OF YOUR PRODUCTS BY THE TARGET CUSTOMERS
When selecting the voice-over you will incorporate in your product explainer videos, you must associate it with the target customers. A male voiceover works well with products destined for men. Similarly, while selling female products, a lady’s voice would be the best option.
All in all, your voice-overs should have an association with the people you want to woo and convince to buy your products. If you are selling a product for the general public, you can have a mix of both male and female depending on the nature of the product.
B. THE OBJECTIVE OF YOUR EXPLAINER VIDEOS
Just like other marketing campaigns, you may develop explainer videos for different purposes. For instance, if you develop such a video with a goal of enhancing your product authority or giving factual information, a male voice-over would be the best option. Male voices are considered to have a sense of authority and commanding.
On the other hand, if you want to win the customers’ trust, the female voice-overs are the best fit. Female voices are emotional and with a high pitch which helps to earn the customers trust. Also, it is comforting in relation to the male voices. As such, your voice-over should be in line with your video objectives.
C. CREATING PERSONALITY
A video must have some personal connection with the audience. Having images on motion or sound effects cannot create a feeling on your video. A voice-over is a backbone in determining how the audience will feel during and after watching your videos.
A good voice-over can bring about happiness and excitement to the viewers. Also, they are the cementing power between your audience and the videos. As such, if you want to create personality in your explainer videos, you need to go for the natural human voice-overs and avoid software-generated options.
READ MORE HERE IS WHY YOUR EXPLAINER VIDEO VOICE-OVER MATTERS
D. ENHANCING THE FLOW
Imagine watching a product explainer video without voice-over. You do not know where one scene starts or ends. You just see pictures changing randomly. Take this case as what you are offering to your audience. Do you think it will convince them?
A voice-over is essential in creating flow in your explainer videos. It helps the viewers to follow closely and consistently the information you are sharing. As such, when it comes to enhancing your explainer videos flow, you cannot ignore the power of voice-overs.
E. BUILDING THE CREDIBILITY OF YOUR VIDEO
Are you creating an explainer video to improve the credibility of your products? If so, selecting a native voice-over can be the final pitch to your success. Naturally, people love and trust brands that have some attachment to them.
For instance, if you are targeting a market in China, using Chinese voice-overs can help you to win the prospects, and the opposite is also true. Native voice-overs create a sense of professionalism and identity. Hence, if you want to show credibility in your product explainers, your selection of voice-overs is essential.