Product explainer videos are a unique type of tool that will allow to sell pretty much any type of product on your ecommerce and that is exactly why people love using them as a part of their marketing strategies. However, in order for them to do what they are meant to, you need to put in your part of the work and that means creating the video in a professional way that will make people want to buy the product. One way for you to do that is to write a great scrip for you product explainer and in this article we are going to talk to you about a few of the elements that you definitely need in your script.
Be careful of how you phrase things
The way in which you phrase your script will change the way that people look at your video. You need to make sure to phrase everything in a way that will make any person watching your explainer into a buying customer by making them see all of the benefits that your product will bring. Phrasing things correctly will mean that they will be able to imagine all of the benefits on their own. You also need to make sure to word things as simply as possible so that everyone can understand what you are trying to say with ease. Any confusion will lose you your clients’ attention, and that is the last thing you want since that means losing a sale.
Keep the script super light and fun
People love to be entertained and that is something that should be the main feature in your product explainer videos. As long as the script is written in a way that I super light and fun, you will be able to retain the customers’ attention and make them take in all of the information without the video feeling like a school lesson. Use a very conversational manner because that is something that will add to the lightness of the video.
Make sure to address the viewer
The only way for you to make a certain person feel like the product that you are selling them will benefit them and make their life easier, is to talk directly to them. This is something that you can definitely do with an explainer video and it is important that you do so because it is an element that will make people feel as though they are a part of the process, and that is exactly what will make them believe that you care about them and make them want to make a purchase.
As one of the most important elements of all product explainer videos, the script is something that definitely deserves your time, attention and dedication in order for it to be best version that it can be. Explainers are some of the best tools that you will ever get to use when running an ecommerce, so follow these tips and make sure that you make the best explainers possible for the best results possible.
Retail business? Using video on your website can make a significant difference to performance and conversion rates. Product videos, how-to videos or explainer videos, can be a great persuasion tool for potential customers.
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— Filtr (@filtr_media) 22 de febrero de 2018